Hi! I’m Boni Jo and I believe that to know where you’re going, you first have to understand where you’ve been.

When dreaming up Reise Collective, I found myself returning to my German roots. Reise means “journey” in German, while collective represents something shared and supported by others. Together, they reflect a belief at the heart of my work: wellness is a journey—not a destination—and one we don’t have to take alone.

My own journey changed profoundly when my mother passed away in 2008 after a brief, aggressive battle with non-Hodgkin lymphoma. I was just 20 years old. Losing her taught me how precious our health is and how quickly life can change.

Two years later, I became a mother to Charleigh, giving me an entirely new perspective on health and longevity. Having experienced life without my own mother, I became deeply committed to caring for what is within my control so I can be present for my daughter for as long as possible.

Looking back, nutrition, education, and wellness had been weaving themselves into my story for years. In college, I gave presentations on the Standard American Diet. During pregnancy, I experimented in the kitchen. And even as a child, I knew I wanted to teach.

In 2023, I hired my first Nutritional Therapy Practitioner, April. That experience changed my life. For the first time, I experienced what individualized, holistic support could look like—and it confirmed something that had been growing in my heart for years: I wanted to help others experience that same kind of transformation.

That calling led me to the Nutritional Therapy Association and ultimately to becoming a Nutritional Therapy Practitioner myself and now a Metabolic Balance coach, as well!

Today, I have the privilege of bringing it all together—educating, encouraging, and empowering others to take an active role in their health.

Reise Collective was born from my journey, with the hope of walking alongside you in yours.